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uh-DOO-sihv |
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THE ADDUCIVE NAMEThe question I am most frequently asked is what my company name means. The second most frequently asked question is how to pronounce it, but everybody gets that right as long as they don't think there's a T in it, but I'll explain that first. No TThe word adductive, having to do with muscles that draw toward the body, seems to be the most common way people misspell my company's name. It's interesting how people in a hurry want to read a real English word over a made up one, even if it's one they've only run across a few times before. Educe vs. AdduceThe name ADDUCIVE was inspired by the actual English word educe, which means to draw out or elicit. I elicit ideas and technical information from my clients, and goals and insight from their customers. The actual English word adduce isn't bad either, meaning to cite facts in making an argument. Both words help to describe what I do. Drawing out the needs of a product's users requires respect for their intelligence and creativity and interest in their objectives. Software should be built to accommodate the people who work with it. In other words, I don't write programs so that computers can execute them, I write them so people can accomplish their goals, and so that the other engineers who may run across my programs can understand them. Designers experience design as a series of intuitive revelations, not as logical deduction; once a successful design is realized, however, the reasons it works can be adduced, that is to say, explained logically. Getting a design built takes an ability to defend certain design decisions based on something more than my own taste. This means that sometimes I am a cognitive psychologist, linguist, writer, typographer, or graphic artist as well as a software engineer. The Logo
Green is distinctive, but not obnoxious. Blue is my favorite color, but it's kind of wimpy for a logo, I think.
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NEW STUFF
ABOUT ADDUCIVECONSULTING SERVICES
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The ADDUCIVE logo is made up of the mathematical symbols for set
union, subset, set
membership, and logical conjunction. So not only does it
represent inclusion and cooperation, but it is made up of vaguely
familiar symbols, saving me on advertising.